Developing a brilliant idea may not be as difficult as some make it out to be. In it’s entirety, knowing if your idea is golden or not can be answered by asking yourself one question: Does my idea cure my own sickness? A good idea will always cure your own sickness. By this I mean, [...]
Approximately 145,000 new businesses start up each year in this country, and about 137,000 businesses declare bankruptcy within 365 days. Staggering, right? How does this make you feel? Every single one of these business owners thought that they had a “great” idea, which is not to say that their businesses failed entirely because their idea [...]
Repost with edits from the 99% It’s All About 3 One of the most common questions we hear at Identity is: “How do I get more out of my brainstorming sessions?” While brainstorming sessions have become perhaps the most iconic act of creativity, we still struggle with how to give them real utility. The problem [...]